According to Red Bull, there is nowhere else quite like Whistler. It is the original and still is the best. Summer Bike Bash is an event that will bring together all the summer events into one week jam packed with fun events for the riders. The manipulated type that makes the two “m” look like a mountain range adds excitement and the sense of movement to campain. Throughout the poster, ads, and brochure the use of action pictures and the pop of red will get the riders pumped up and ready to hit the trails. For the instagram ads, photography is the way to represent the past time and the adrenaline/excitement that comes with mountain biking. The info brochure follows the same style as the poster/ads and will have a layout that has all the events available to the riders in one easily accessible place.