Fantom Automotive

Electric cars are only becoming more popular every year with their sales “up 81% over 2017”. With the rapid increase of new customers more companies are going to have to start offering an electric option. Fantom Automotive is striving for a breakthrough in this market and are creating an imagery based poster/digital advertisement to give off a dark, sleek, and mysterious vibe. Along with the advertisement, brochures will be created with a bold color scheme that stands out but still has the dark, yet clean persona that will draw in the consumers. A brand manual is also being created to make sure that future marketing stays within the parameters. This will keep the brand cohesive throughout and help build a following.