Grub Hub

The Lazy Day Movement is an advertising campaign for Grubhub. The main target audience is going to be millennials looking for a quick hunger fix without leaving home or what they are doing but is also looking to catch the eyes of the older generations too. The average person has two food delivery apps and uses them three times a week. this opens the door to a movement that will catch the target audience’s attention. The print ad/logo will set the laid back and fun tone for the campaign. The consumers will then be subjected to merchandise that will be available to purchase and support the movement. This will also help people physically see who has joined the movement. Finally, the Instagram community page will help people who are not in the same general area connect with people around the world who have joined the massive movement. This will grow Grubhub’s following exponentially and completely differentiate themselves from the competition by offering an insider group.

This is an example of an interactive kiosk that would be placed in public areas, such as malls, encouraging people to share how they spend their lazy days. This is another way to get ideas if they did not feel comfortable sending pictures in.

How this media works is it has a home page that once the audience clicks on the screen which takes to the second page where they can write into the box. The idea they share will then appear on the home screen so othes are able to see without feeling like they have to approach the kiosk. Once 15-20 entries are made on the kiosk, the cashe would be cleared and start the process over.

This is an example of a billboard advertisement that is versitile to a mall or could be enlarged to fit a highway billboard.

An Instagram community page was also designed to help grow the movement.

Finally we were to create a viral video or commercial to go with the movement. The commercial concists of people sending in their lazy day wheather pictures or short video clips. They are then mashed together to create a video collage of all of them.