Maple syrup is a staple on the breakfast table which takes roughly 40 gallons of sap to produce one gallon. The rebrand of Hungry Jack will provide a wider audience and more sales throughout due to more relatability to the produce. The darker colors with the glass bottle and pop of red wax to represent the brand will give the consumer that feeling of high class. The darker colors and elegant type is brought over to the advertisement as well to let the consumers know about the new product. As for the lower price point, the bright colors and the inclusion of a relatable character and a different way of holding the product (oil can) helps enhance the breakfast experience for the younger and older audiences. The advertisement is also a way of bringing the character to life and make him relatable with the lumberjack feel and bright pops of the hungry jack red.

Class Presentation