Anti-Vaping Poster Campaign

This Anti-Vaping campaign is in partnership with the Truth foundation. They focus on stopping the opioid, vaping, and smoking epidemic. The target audience for this campaign is from ages 14-23 because they are the most susceptible to falling into the “Big Tobacco” trap. The three poster ads are meant to catch the attention of the audience and get them thinking about what they are putting into their bodies. The goal is to make the poster seem approachable but “drop some knowledge” on them with a witty quote to give them a feeling of guilt and realize that it is not cool. The informational mailer is the second step to get the message into the home. Not only does it target the teens, it will also get the parents to talk to them about it or stop buying the vapes/juuls for them. Finally, the campaign will integrate a banner ad that will be used within music streaming apps and social media so the target audience will be fully engaged no matter what platform they are on.